Zierikzee, 31 October 2025
New Kitchen Appliance Brand SKS Launches in the Netherlands – Exclusive Cooling and Freezing Innovations for the Premium Segment
ZIERIKZEE – As of 1 November 2025, the Netherlands will be introduced to SKS, a new kitchen appliance brand aimed at the top end of the kitchen retail market.
SKS stands for style, quality, and innovation, and presents a distinctive collection of refrigeration, freezer, and combination units, both built-in and freestanding, along with an attractive line of combination ovens, cooktops, and dishwashers.
With the introduction of SKS, Dutch consumers and kitchen professionals gain access to a brand that combines technical perfection with sophisticated design. SKS products are available in a range of colors and finishes, allowing them to blend seamlessly into any kitchen concept—from modern minimalist to classic luxury.
“With SKS, we aim to establish a new benchmark for premium kitchen appliances,” says Wouter van den Boogaard. “Our focus is on sustainable quality, refined craftsmanship, and silent performance. The combination of style and technology makes SKS a true enhancement for today’s kitchen.”
The exclusive distribution of SKS in the Netherlands will be handled by American Appliances B.V., based in Zierikzee, a leading player in the kitchen retail industry. The first SKS collection will be available from December 2025 through selected kitchen retail partners. This positioning clearly sets SKS apart from the mass market, focusing instead on exclusive distribution and personalized service.
More information about the brand, products, and distribution partners can be found at www.american-appliances.eu.
About SKS
SKS is a new brand in the premium kitchen appliance segment. The collection includes high-quality refrigeration, freezer, and combination units designed for the modern kitchen.
SKS combines innovative technology with refined aesthetic design and is distributed exclusively in the Netherlands by American Appliances B.V.
For questions or more information about SKS, please contact:Gerben Huis in ’t Veld
+31 6 22060004
Amap@keukenagenturen.com
