New cooperation for Belgium and Luxembourg
Küppersbusch Hausgeräte GmbH wants to significantly expand its market presence in Belgium and Luxembourg. That is why the manufacturer of household appliances has agreed on a cooperation with American Appliances B.V. Headquartered in Zierikzee, the Netherlands, the company has been selling kitchen and household appliances in Belgium and Luxembourg for over a decade. For Küppersbusch, American Appliances will serve specialty retailers, wholesalers and industrial customers in both countries from January 1, 2025. The company, led by owner Wouter van den Boogaard, is well connected to these markets thanks to years of sales experience. Andreas Beyerle, Managing Director of Küppersbusch Hausgeräte GmbH: “We want to significantly expand our presence in both markets and have found exactly the right partner in American Appliances. Wouter van den Boogaard and his team bring the right mix of experience, an excellent network and enthusiasm for our products. I am sure that together with our new collaboration, we will significantly expand the activities in Belgium and Luxembourg.” Wouter van den Boogaard, CEO of American Appliances B.V. adds: “We are very much looking forward to working with Küppersbusch. The brand fits very well in our portfolio. Our customers will benefit from the fact that we can now offer them complete kitchen equipment and that they will receive advice from a single source.”
The company Küppersbusch
In 1875, the Küppersbusch company brought the first furnace to the German market. Today, the traditional company is still firmly rooted in the Ruhr region – now from Essen – and has developed into an internationally operating provider of high-quality kitchen appliances. In more than 40 countries, Küppersbusch is one of the premium brands when it comes to equipping consumer kitchens. The Küppersbusch brand combines the industrial heritage of solid origin with unique design and stylish individuality and is aimed at consumers who are consciously looking for an alternative to the masses. With Küppersbusch Individual, the company was the first appliance manufacturer to launch a concept that allows customers to personalise their kitchen. As a full-service supplier, Küppersbusch offers everything from a single source: from ovens and extractor hoods to wine coolers. The company regularly wins national and international design awards for the incomparable design of its household appliances. For example, in 2022 the “GraphiteLine” received the Red Dot Design Award and in 2024 the new MattBlack Design Line, the GraphiteLine and the KMI 8590.0 downdraft fan received the Good Design Award from the Chicago Athenaeum: Museum of Architecture and Design.
For more information:
Küppersbusch Persbureau
American Appliances B.V.
Melanie Prüsch
Wouter van den Boogaard
M: +49 179 7632 399
T: +32 37 47 00 77
E: m.pruesch@puls-pr.de
E: info@am-ap.eu
